Hark

Digital Media Monitoring

15 Minutes of Fame – Or Infamy? Hacktivists, Glavset, Cambridge Analytica. Manipulating the masses through the media has become both big business and an offensive capability for State Actors and overly aggressive investors alike.

Glavset, a Russian Troll Farm, successfully interfered in the 2016 and 2020 U.S. Presidential Elections, as well as in Parliamentary elections in France and the UK.

The U.S. Securities and Exchange Commission has investigated – and prosecuted – several instances of fraudsters who have manipulated share prices by using social media to spread false or misleading information about stocks.

“Through social media, fraudsters can spread false or misleading information about a stock to large numbers of people with minimum effort and at a relatively low cost. They can also conceal their true identities by acting anonymously or even impersonating credible sources of market information.” - SEC

A single unchecked blogpost, tweet, or hashtag can quickly metastasize and cause incalculable harm to companies and executives who may be absolutely innocent – and its effects can pose an existential threat to organizations and individuals.

Knowledge Is Power

Our team monitors over 1 billion sources across the web every day – including press articles, review sites, forums, blogs, and online conversations for mentions of your organization and executives.

  • Artificial Intelligence enabled analyses extend to data libraries that collectively contain over 1 trillion conversations in nearly 200 languages.
  • Proprietary systems that integrate Artificial Intelligence, Machine Learning, Natural Language Processing and Cognitive Computing.

Monitor the International Flow of Information: 24/7/365

Past Clients Have Used Our Services To:

  • Protect Brand Reputation
  • Optimize Influencer Strategies
  • Detect Insider & External Threats
  • Manage Potential Crises Proactively
  • Defend the Reputation of
    Senior Executives
  • Create Marketing Campaigns That Resonate
  • Obtain Market Insights for Competitive Analyses
  • Improve Public Perception and Subsequent Stock Value
  • Understand What Customers
    & Constituents Say and Think

Deliverable Options:

  • Real Time Signals and Alerts
  • Daily/Weekly/Monthly Reporting